The Angus Reid Forum USA

How Live Sports Became the New Streaming Heavyweight

Live sports streaming drives 60% of Americans to subscribe to watch games

Streaming platforms are in a constant state of reinvention, partnering, acquiring, and pouring money into niche interests to keep up with shifting consumer tastes. Netflix’s investment in true crime is just one example of how platforms are chasing audiences wherever attentions meander. Live sports, meanwhile, have quietly become a major battleground. Streaming live events isn’t […]