Gen Z isn’t “cutting back.” They’re making harder choices.
The first wave of the Gen Z Economic Tracker captures a group of young Americans trying to manage a difficult financial moment in real time.
The Calm Before the Kickoff: Gen Z and the 2026 FIFA World Cup
Tracking US sentiment toward the 2026 FIFA World Cup in the build-up to the big event Source: Angus Reid Group, US Omni (fielded May 7-May
Beyond the Buzz: What GLP-1 Adoption Really Looks Like
Nearly everyone has heard of GLP-1 drugs, but far fewer have actually tried them. Medications like Ozempic and Wegovy have quickly moved from niche medical
The Social Dilemma: Protecting America’s Kids from Scrolling
In December 2025, Australia became the first country to ban social media use for kids under 16. It’s a radical step that sparked instant debate.
The Real Reason You Have 1,000 Unread Emails
The year is 1996. Wonderwall is blasting on the stereo (extremely unironically). You’re parked at your family PC, about to choose your very first email
Don’t Bank On It: Gen Z Takes a Different Approach to Traditional Financial Management
For decades, managing money meant visiting a branch, opening an account, and trusting the institution behind it. Banks were the centre of gravity. The language