Gen Z isn’t “cutting back.” They’re making harder choices.
The first wave of the Gen Z Economic Tracker captures a group of young Americans trying to manage a difficult financial moment in real time. More than half of Gen Z respondents, 56%, believe the economy will be in, or moving toward, a recession within the next year. Two-thirds, 67%, say they are more stressed […]
The Calm Before the Kickoff: Gen Z and the 2026 FIFA World Cup
Tracking US sentiment toward the 2026 FIFA World Cup in the build-up to the big event Source: Angus Reid Group, US Omni (fielded May 7-May 11, 2026).. For this study, a nationally representative sample of n=1000 American Adults (age 18+ yrs.) who are members of the Angus Reid Forum was used. The sample frame was […]
Beyond the Buzz: What GLP-1 Adoption Really Looks Like
Nearly everyone has heard of GLP-1 drugs, but far fewer have actually tried them. Medications like Ozempic and Wegovy have quickly moved from niche medical treatments to cultural mainstays. According to a new study from Reach3 Insights, 92% of Americans are now aware of GLP-1 medications. That’s near total awareness, but actual use tells a […]
The Social Dilemma: Protecting America’s Kids from Scrolling
In December 2025, Australia became the first country to ban social media use for kids under 16. It’s a radical step that sparked instant debate. But in the U.S., it might not be as controversial as expected. According to new data from Angus Reid, 72% of Americans support a full ban for those under 16. […]
The Real Reason You Have 1,000 Unread Emails
The year is 1996. Wonderwall is blasting on the stereo (extremely unironically). You’re parked at your family PC, about to choose your very first email address. Once upon a time, email felt like the future. It was fast, global, and thanks to early platforms like Hotmail—suddenly available to everyone. It was one of the first […]
Don’t Bank On It: Gen Z Takes a Different Approach to Traditional Financial Management
For decades, managing money meant visiting a branch, opening an account, and trusting the institution behind it. Banks were the centre of gravity. The language and tools were built around a system that assumed stability, hierarchy, and a certain level of formality. For Gen Z, that model is starting to feel dated. A recent study […]
Americans Express Ambivalence Towards the War in Iran
On February 28th, the U.S. and Israel launched widespread air strikes on Iran. How do Americans feel about the conflict? In the wake of the attack, the country has grappled with mixed feelings. Angus Reid USA conducted an online survey from March 2 to 4, 2026, among a representative, randomized sample of 1,215 American adults […]
Americans Skip the Bot Doc: Adoption of AI In Health & Wellness Has Declined
Just 44% of Americans report trusting AI in healthcare today, down from 52% in 2024. While nearly half of Americans say they trust AI, only 14% report using it for those purposes. These findings were reported as part of a 2026 study by Reach3 Insights and Rival Technologies, which collected quantitative, open-ended, and video responses […]
How Live Sports Became the New Streaming Heavyweight
Streaming platforms are in a constant state of reinvention, partnering, acquiring, and pouring money into niche interests to keep up with shifting consumer tastes. Netflix’s investment in true crime is just one example of how platforms are chasing audiences wherever attentions meander. Live sports, meanwhile, have quietly become a major battleground. Streaming live events isn’t […]
Americans Believe Crime is on the Rise, but the Data Doesn’t Back It Up.
Crime in America has been declining for decades, but that’s not what most Americans believe. While the data shows that police-reported crimes have fallen significantly since the early 2000s, Americans are more likely than not to believe crime has increased in their communities. A new survey of 1,500 randomly selected American adults conducted by Angus […]