Don’t Bank On It: Gen Z Takes a Different Approach to Traditional Financial Management
For decades, managing money meant visiting a branch, opening an account, and trusting the institution behind it. Banks were the centre of gravity. The language and tools were built around a system that assumed stability, hierarchy, and a certain level of formality. For Gen Z, that model is starting to feel dated. A recent study […]
Americans Express Ambivalence Towards the War in Iran
On February 28th, the U.S. and Israel launched widespread air strikes on Iran. How do Americans feel about the conflict? In the wake of the attack, the country has grappled with mixed feelings. Angus Reid USA conducted an online survey from March 2 to 4, 2026, among a representative, randomized sample of 1,215 American adults […]
Americans Skip the Bot Doc: Adoption of AI In Health & Wellness Has Declined
Just 44% of Americans report trusting AI in healthcare today, down from 52% in 2024. While nearly half of Americans say they trust AI, only 14% report using it for those purposes. These findings were reported as part of a 2026 study by Reach3 Insights and Rival Technologies, which collected quantitative, open-ended, and video responses […]
How Live Sports Became the New Streaming Heavyweight
Streaming platforms are in a constant state of reinvention, partnering, acquiring, and pouring money into niche interests to keep up with shifting consumer tastes. Netflix’s investment in true crime is just one example of how platforms are chasing audiences wherever attentions meander. Live sports, meanwhile, have quietly become a major battleground. Streaming live events isn’t […]
Americans Believe Crime is on the Rise, but the Data Doesn’t Back It Up.
Crime in America has been declining for decades, but that’s not what most Americans believe. While the data shows that police-reported crimes have fallen significantly since the early 2000s, Americans are more likely than not to believe crime has increased in their communities. A new survey of 1,500 randomly selected American adults conducted by Angus […]
Americans Remain Cautiously Optimistic Despite a Tough Economic Year
2025 was a challenging year for Americans. Dissatisfaction with the cost of living dominated across nearly every group, regardless of political affiliation. Seven-in-ten Americans (70%) say they are displeased or very upset with changes in the cost of living in the last year. That number rises to 85% among the very stressed and remains a […]
A Country Divided Agrees on the Unaffordable Cost of Living in America
Between the Venezuelan occupation, threats of taking over Greenland, and ICE’s ongoing crackdown across the country, political tensions in the U.S. have reached a boiling point. But today’s divided America isn’t just about Democrats versus Republicans. New research by Angus Reid USA shows a shift in top concerns among MAGA and non-MAGA Republicans. Cost of […]
Under Pressure: How Economic Stress Is Rewiring American Attitudes and Spending
There’s a sense of unease running through everyday life in the U.S. right now. It shows up in the way people talk about money, how closely they follow political decisions, and the caution creeping into once-routine spending choices. New research from Angus Reid Forum USA suggests this isn’t just a momentary dip in confidence—it’s a […]
Buying Into the Fantasy: DFS and Sports Betting Surge in Popularity Among Young Players
Chaos reigned in 2025; we won’t sugarcoat it. Global tensions heightened, OpenAI launched GPT-5, and Katy Perry went to space, then started dating the Canadian former prime minister. And that’s barely scratching the surface. Is it a coincidence that as the world has become more complex, interest in sports betting and Daily Fantasy Sports (DFS) […]
Unpacking GLP-1s: Another Band-Aid Weight-Loss Drug or a Gateway to a Healthier America?
Are GLP-1 drugs like Ozempic a quick fix or a path to better health? New data explores cravings, weight loss, and long-term lifestyle change.