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Gen Z isn’t “cutting back.” They’re making harder choices.
The first wave of the Gen Z Economic Tracker captures a group of young Americans trying to manage a difficult financial moment in real time.
The Calm Before the Kickoff: Gen Z and the 2026 FIFA World Cup
Tracking US sentiment toward the 2026 FIFA World Cup in the build-up to the big
Beyond the Buzz: What GLP-1 Adoption Really Looks Like
Nearly everyone has heard of GLP-1 drugs, but far fewer have actually tried them. Medications
The Social Dilemma: Protecting America’s Kids from Scrolling
In December 2025, Australia became the first country to ban social media use for kids
The Real Reason You Have 1,000 Unread Emails
The year is 1996. Wonderwall is blasting on the stereo (extremely unironically). You’re parked at
Don’t Bank On It: Gen Z Takes a Different Approach to Traditional Financial Management
For decades, managing money meant visiting a branch, opening an account, and trusting the institution
Americans Express Ambivalence Towards the War in Iran
On February 28th, the U.S. and Israel launched widespread air strikes on Iran. How do